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Featured in the world’s leading media.

Our research and commentary in recent coverage, and the campaigns it has powered.

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Daily Mail

The 10-minute daily exercise routine to beat insomnia

15 October 2026

New Scientist

Exercise – what’s the right dose for your brain? (Change Your Mind podcast)

1 October 2026

The Running Week

A King’s College London researcher found 15 minutes of running is all your brain needs

30 September 2026

The Guardian

Exercise can be ‘frontline treatment’ for mild depression, researchers say

10 February 2026

ScienceAlert

Exercise is emerging as a powerful treatment for depression

15 January 2026

Daily Mail

Walk for an extra five minutes a day to add years to your life

14 January 2026

New Scientist

Exercise may relieve depression as effectively as antidepressants

8 January 2026

The Drum

The Drum Awards explained: ASICS’ innovative ‘Desk Break Clause’ campaign

20 November 2025

Daily Mail

A 15-minute exercise break is as effective at improving wellbeing as a wellness retreat

12 October 2025

Runner’s World

Just 15 minutes of daily exercise is better for your mental health than a wellness holiday – here’s why

10 October 2025

The Drum

Asics and Natasha Rothwell say forget the wellness retreat

8 October 2025

Stylist

How movement breaks can reduce stress, boost mood and more

6 October 2025

Athletics Weekly

Sound mind, sound body

3 July 2025

Bristol Live

Dogs play positive role in enhancing exercise and mental wellbeing

16 May 2025

The Jerusalem Post

Each additional 1,000 steps per day linked to 9% decrease in depression

19 December 2024

CNN

The next step to treating your depression may be upping your step count, study says

17 December 2024

The Telegraph

Getting 7,000 steps a day could help reduce risk of depression, study finds

16 December 2024

The Guardian

‘Just do something you enjoy!’ Have official targets made exercise a chore – and happiness more elusive?

11 December 2024

Marketing-Interactive

ASICS and Brian Cox want you to leave your desk and move more for your mental health

26 September 2024

Stylist

Daily movement breaks could reverse the stress of desk working

24 September 2024

Evening Standard

Actor Brian Cox says ‘move for your mind’ to avoid work mental health ‘killer’

24 September 2024

BJSM

Movement for mental health with Professor Brendon Stubbs (BJSM podcast)

3 June 2024

Runner’s World Australia & NZ

Running twice a week is enough to improve mental wellbeing

21 May 2024

BBC News

The rise of female weightlifting and how it is changing lives

25 April 2024

Vogue Germany

Trainingsmotivation: Mit diesen 5 Tipps bleiben Sie das ganze Jahr über motiviert

26 December 2023

NationalWorld

The Reset Room podcast: physical actions to improve the mind

26 October 2023

Athletech News

VR fitness has superior mood-boosting benefits, study finds

11 October 2023

BBC Radio 4

Inside Health: is monitoring our fitness stats good for our health?

19 September 2023

tennis MAGAZIN

Bewegungsforscher Brendon Stubbs: „Wir müssen uns den Stress zu Nutze machen“

25 August 2023

Psychiatric Times

What is the relationship between physical activity and mental health?

24 July 2023

BBC Reel

The truth about the most physically active generation (video)

19 April 2023

The Independent

This is how exercise can boost your brain power

23 January 2023

Men’s Health

Experiment shows how working out helped gamers improve

19 January 2023

LBB Online

Inside ASICS’ Mind Games doc that proves exercise really can boost your brain

19 January 2023

Prime Video

Mind Games – The Experiment (documentary)

19 January 2023

World Athletics

Experiment reveals full impact of inactivity on mind and body

30 March 2022

Evening Standard

The Watercooler: is physical activity the key to workplace wellbeing?

13 January 2022

The Proper Mental Podcast

Dr Brendon Stubbs (episode 46)

15 November 2021

Campaign impact

Evidence that travels.

We generate not only the best evidence, but the best media and impact. Our studies become campaigns, documentaries and headlines that reach millions.

1.2M+

Desk Breaks taken in ASICS’ Desk Break campaign, built on our Desk Break experiment.

Source: Golin

50M+

views of the Desk Break film starring Brian Cox.

Source: Golin

2.3bn

earned media reach for Desk Break.

Source: The Drum

25.6M

trailer views for Mind Games – The Experiment, the ASICS documentary on Amazon Prime Video.

Source: Caples Awards

2,909

people in the 18-month real-world study of ASICS Movement for Mind.

Source: ASICS

Silver

Cannes Lion 2025 for ASICS ‘The Desk Break Clause’.

Source: Golin

Figures as published by the brand, agency or awards body. Follow each link for the source.

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