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Our projects.

Our studies become campaigns, documentaries and headlines that reach millions.

From our MFP-GLP1 study with MyFitnessPal, currently ongoing, to the trials and experiments behind ASICS campaigns seen by millions, and a randomised trial of VR exercise with FitXR.

tell us about your study

Currently ongoing

An eight-week randomised controlled trial of around 200 people taking GLP-1 medications, testing whether nutrition tracking with MyFitnessPal changes nutrition intake, compared with a control group with no intervention.

The question: Can food tracking support nutrition during the first six months of starting appetite-suppressing medication?
What we did: A randomised controlled trial, compared with a control group with no intervention
Eight weeks, around 200 people taking GLP-1 medications
The work came to us through agency partners
Status: Currently ongoing.

Sportswear

Trials and experiments behind campaigns seen by millions, from Desk Break with Brian Cox to a documentary on Amazon Prime Video.

The question: How does movement affect the mind? ASICS wanted independent science robust enough to stand behind its campaigns.
What we did: Movement for Mind: a randomised controlled trial with nearly 200 volunteers, then an 18-month real-world study with 2,909 participants
The State of Mind Index: 37,000 people in 16 countries
Desk Break: an experiment with 80 office workers in 16 countries, and the science behind Mind Games on Amazon Prime Video
Outcome: 15 minutes of daily movement improved State of Mind by 22.5% and cut stress by 14.7%. Desk Break became a campaign starring Brian Cox and won a Silver Cannes Lion in 2025. ASICS Golin Tennis and wellbeing study

Fitness app · VR

A randomised trial of 83 adults, comparing a VR workout with the same workout in the real world.

The question: Is 15 minutes of exercise in FitXR’s virtual reality app as effective as the same exercise in the physical world?
What we did: A randomised crossover trial: 83 young adults tried both, in random order
Run with Professor Felipe Schuch and his team
Outcome: 19% more enjoyment and 13% more energy burned in FitXR, and 91% reported an improved emotional state. Athletech News Games for Health Journal paper Virtual Reality paper

Also with Sport England · Swim England · Red January · UCL · Wellcome Trust · LifeProven (current)

Impact

Evidence that travels.

We generate not only the best evidence, but the best media and impact. Our studies become campaigns, documentaries and headlines that reach millions.

1.2M+

Desk Breaks taken in ASICS’ Desk Break campaign, built on our Desk Break experiment.

Source: Golin

50M+

views of the Desk Break film starring Brian Cox.

Source: Golin

2.3bn

earned media reach for Desk Break.

Source: The Drum

25.6M

trailer views for Mind Games – The Experiment, the ASICS documentary on Amazon Prime Video.

Source: Caples Awards

2,909

people in the 18-month real-world study of ASICS Movement for Mind.

Source: ASICS

Silver

Cannes Lion 2025 for ASICS ‘The Desk Break Clause’.

Source: Golin

Figures as published by the brand, agency or awards body. Follow each link for the source.

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