Home · Our standards
Most brands won’t work with us. And that’s okay.
Unlike other contract research organisations (CROs), we’re founded by scientists with global reputations.
We only work with brands serious about science and showing their value to customers. We don’t compete with other CROs run by commercial people. We’re science first.
What sets us apart
Science first. Always.
- 01
Led by scientists
We’re scientists, not commercial people. Senior scientists design every study and lead the science from start to finish.
- 02
A record that stands up
Professor Brendon Stubbs has published over 900 academic papers, cited more than 100,000 times. He is among the top 0.1% most cited researchers worldwide.
- 03
Integrity over business
We value scientific integrity over business. Our names go on the science, so it has to be right.
- 04
Select brands only
We work only with brands that want the best evidence.
Our rules
Eight rules. Every study.
- 01
Pre-registered
Every study is registered on a public registry before the first participant joins. What we test, and how, is on record from day one.
- 02
Planned in advance
The primary outcome and the analysis plan are fixed before any data are collected. Every study is run to its protocol.
- 03
The right design
Where the question allows it, we run randomised controlled trials with an appropriate control group, so any effect can be attributed to the product.
- 04
Properly powered
Sample sizes are calculated before we start, so every study is large enough to answer its question with confidence.
- 05
Validated measures
Outcomes such as mood, sleep, wellbeing and activity are measured with validated, established tools, so results mean what they say.
- 06
Independent of the brand
The brand pays for the science. We co-design the study, but the brand has no influence on data collection or analysis.
- 07
Ethics and consent
Every study has independent ethics approval, and every participant gives informed consent before taking part.
- 08
Committed to open science
Regardless of the outcome, we publish an abstract of the results. It’s a condition of working with us. Other industries, such as pharma, have hidden results for too long, causing publication bias. This only harms consumers and the reputation of the industry.
Our promise
If our name is on it, it’s done properly.
We won’t design a study to deliver a result, change the plan once the data are in, or put our name to work that falls short of these rules. Our name is synonymous with quality and integrity: if you see a brand working with us, you know they are serious about science and showing value to consumers.
Work with us
Ready for evidence people trust?
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