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The evidence to inform the brand story.

Brands, agencies and health tech work with us.

A named, world-leading expert, and real evidence behind the story.

For wellness, nutrition and health brands that want evidence people trust.

How we work with you: We design and run your whole study, from ethics to analysis, or Professor Brendon Stubbs leads your science as a Fractional Scientific Officer.
What you get: A randomised controlled trial of your product, designed by senior scientists
An evidence pack ready for retailer and regulator review
Health-claim support through the UK and EU process, built on our own trial results
Example: MyFitnessPal: an eight-week randomised controlled trial of around 200 people taking GLP-1 medications. Currently ongoing.

For PR, creative and media agencies with wellness, nutrition, health and health tech clients.

How we work with you: Bring us into your pitch. Share the idea in confidence, and we design the right study for the story.
What you get: Professor Brendon Stubbs as the expert voice for your client’s launch and media
A focused consumer perception study on mood, sleep or energy, built for a campaign
A data story from your client’s own app or user data
Example: ASICS Desk Break: our experiment with 80 office workers became Golin’s campaign starring Brian Cox, and won a Silver Cannes Lion in 2025.

For health apps, wearables and digital health products that make health claims.

How we work with you: We test whether your product does what it says, with outcomes measured remotely so people can take part from home.
What you get: An independent evaluation of your app, wearable or digital product
Real-world evidence studies inside your own app or user base
Senior oversight from Professor Brendon Stubbs, who has served as Chief Scientific Officer and Chief Clinical Safety Officer for health-tech companies
Example: FitXR: a randomised crossover trial of 83 young adults comparing a VR workout with the same workout in the real world. Published in Games for Health Journal.

Who we work with

Wherever health claims need evidence.

Work with us

Leave your details and we’ll arrange a conversation about your product and whether we’re the right fit. We’ll get back to you quickly.